Privacy & Cookie Policy

Proximarq Media Ltd, publisher of Fitba the Day (“we”, “us”), is the data controller for personal data collected through this website. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (EU GDPR) and the Privacy and Electronic Communications Regulations (PECR).

• Technical data: IP address, browser type, device identifiers, operating system, and pages visited.
• Cookie and similar identifiers set by us and our advertising partners.
• User-provided data: Any information you voluntarily provide to us, such as an email address for our newsletter.
• Public Sports Data: Our automated platform aggregates public domain sports schedules, live text scores, and league standings. No personal tracking or profiling data is collected, scraped, or processed during these automated repository data parsing cycles.

We use Google AdSense and third-party ad networks to display advertisements. Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other websites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads based on your browsing history across our site and other locations online.

You may opt out of personalised advertising at any time by visiting Google Ads Settings or by visiting the Network Advertising Initiative or the Digital Advertising Alliance at YourAdChoices. You can review how Google handles data from partner sites at Google’s partner-sites privacy notice.

We deploy a Google-certified Consent Management Platform (CMP) adhering to the IAB Europe Transparency and Consent Framework (TCF) to gather and store your explicit tracking choices. We use the following categories of cookies:

• Strictly necessary — remember your cookie choice and maintain session security. No user consent required.
• Advertising — set by Google AdSense, certified vendor networks, and their partners to personalise, target, and measure ads. Set only with your affirmative consent.
• Social media — embedded X (Twitter) timelines and club feeds may set third-party trackers when loaded. Their use is governed entirely by X’s own privacy policy.
• Analytics — help us understand non-personal traffic patterns in aggregate.

We rely on your explicit consent (Article 6(1)(a) GDPR) for advertising, targeting, and non-essential cookies, and on our legitimate interests (Article 6(1)(f)) for keeping the site secure, functional, and active. You can withdraw or modify your consent at any time using the “Cookie settings” component in the footer. Declining prevents further loading of programmatic advertising blocks and optional social media embeds. Your selection is securely stored on this browser client; you can change it whenever you wish. To remove tracking cookies already set by third parties, clear them through your native browser privacy tools.

Some programmatic advertising partners, including Google LLC, may process data outside the UK and EEA (such as in the United States). Such transfers are protected by formal adequacy decisions, the UK International Data Transfer Addendum (IDTA), or EU Standard Contractual Clauses (SCCs).

Cookie lifetimes vary from session-only to up to 13 months on your local client machine. Newsletter communication data is securely retained until you explicitly execute an unsubscribe command.

You possess the right to access, rectify, erase, restrict or object to processing of your personal data, the right to data portability, and the right to withdraw consent at any time.

You have the statutory right to complain directly to the UK Information Commissioner’s Office (ico.org.uk) or your local EU supervisory authority.

For any privacy query, write to Proximarq Media Ltd at our registered office address below. We may update this policy from time to time; the timestamp below shows the latest active revision.